Love & Confirmation Bias

Ever fallen for someone and suddenly everything they do is adorable? They text you “ok,” and you swear it’s the sweetest “ok” ever sent. That’s confirmation bias in action, your brain cherry-picking the good stuff while conveniently ignoring, say, their habit of never refilling the toilet paper.

In analytics, confirmation bias makes people see patterns that aren’t really there. It’s just like assuming a strategy is working just because you want it to. In love, it’s why we focus on the cute nicknames and forget the fact that they’re always 30 minutes late.

This Valentine’s Day, take a step back. Look at the full dataset: the good, the bad, and the “they still haven’t texted back.” Because real love, like good analysis, isn’t about just finding the answers you want, it’s about seeing the whole picture. 💕